Marketing campaigns are a way to reach your target audience and get them engaged. The better you know your target audience, the more effective your campaign will be. In this blog, we’ll discuss how to identify your target audience for a marketing campaign so that you can improve the quality of your promotional efforts.
Go Deep On Your Data
Data is the most important asset for marketing. It’s the new oil, and it’s a competitive advantage. In today’s world, data can be used to target, segment and personalize campaigns in ways that have never been possible before.
The first step in building a successful campaign is understanding your audience–and this requires going deep on your data.
Be Smart About Your Segments
Segments are groups of people or customers with similar characteristics. They are most often based on demographics, geography, psychographics and other traits. The more specific the segment is to your business or product, the better your results will be when you target them with a marketing campaign, according to Jared Kamrass.
For example: If you own a local bakery that sells cupcakes for birthdays and other events in your town (and online), it may make sense for you to target customers who live within 10 miles of your location(s). This could be done through email marketing campaigns or Facebook ads–it’s up to you!
Use A Variety Of Data Sources
While you can use a single data source to target your audience, Jared Kamrass it’s best to use a variety of sources and combine them. This will give you the most accurate picture of who your audience is and how they behave online.
• Social media: Facebook, Twitter and LinkedIn are all great places to find out more about your potential customers’ interests, hobbies, location etc. If someone has liked an event page or followed a band on social media then chances are they like similar things too!
• Email marketing: This is one of the most powerful tools available for marketers because it allows them access into their customers’ inboxes where they can send emails containing offers related specifically designed for each individual customer based on what has been purchased previously or which websites visited recently